David and Pam, 30 & 29
Life Stage: Just Married
You're barely getting used to being called "Mr. and Mrs." and there's all this other future stuff to think about. A house. Kids. Insurance. It's a good thing the insurance part was easy.
Reason to Buy:
Looking out for each other
Biggest Hurdle:
Paying off school loans
Clay and Brooke, 24 & 26
Life Stage: New Home Owners
When you're trying to build a life together, responsibilities just come with the territory. That's why life insurance wasn't an option with us, it was the first thing on our "to do" list.
Reason to Buy:
In case something happens
Biggest Hurdle:
Tons of new expenses
Linda, 33
Life Stage: First baby
It's amazing, you feel that first kick and your entire focus changes, you get so protective. I know I can't plan for everything, but life insurance just seemed like the right place to start.
Reason to Buy:
Priorities totally change
Biggest Hurdle:
There's so much to get ready
Jacob, 35
Life Stage: Single Dad
Since I'm raising him alone as a single parent, it's twice as important to me to have life insurance to protect my son's future. I want him to have every advantage, whether I'm here or not.
Reason to Buy:
I want college for my son
Biggest Hurdle:
Juggling work and home
Donna, other side of 50
Life Stage: Empty Nester
This insurance is my ticket to freedom. It means I can live my life without worrying about my family. When the time comes, I know my final expenses won't be a burden–and that's a good feeling.
Reason to Buy:
So you can forget about it
Biggest Hurdle:
Other, more fun things to do